This session is about getting properly clear on who your customers are, who they could be, and what each one needs from you.

In Knowing Your Market, we'll help you stop pitching to one type of customer and start seeing the full picture of who's out there.

Most direct-to-consumer food businesses are built for one kind of buyer: the customer who cares deeply about ethics, provenance, and transparency. They're brilliant customers. They're also about 13% of the market. We'll show you the other archetypes, the makers, the hosts, the hedonists, and what each one actually responds to.

We cover how to map your existing customers properly, where your growth is hiding in plain sight, what to ask in a customer survey you can launch this week, and how to find the two or three things about your business that genuinely set you apart.

We'll also show you the tools built specifically for food and farm businesses like yours, designed to reach the customers you've been missing.

This is a chance to see your market the way it actually is, and what you could do with that.