This session is about getting properly clear on what your customers want to buy & how you can create an offer to meet their needs.

In Knowing What Your Market Wants, we'll help you identify what works well, how to link it with your story and give you the confidence to try new things.

Most direct-to-consumer food businesses are unsure about what to add to their core product range that will entice customers and grow basket value. As a consequence most small businesses struggle to connect their story and offering leading to add-on products sitting on shelves going out of date.

In the supermarkets everyone can get whatever they want whenever they want it. We sit in a unique niche, being able to connect our produce and offering with the actual needs of our customer types. We know who are customers are and what they need. It is just up to us to connect the two together.

We'll also show you the tools built specifically for food and farm businesses like yours, designed to give your customers what they have been missing.

This is a chance to offer your market with what it actually needs, growing your business in the process.