You’re not the only one figuring out how to grow your business.
We’ve been building something for ambitious small-scale food producers, shops and food hubs. Growth tools, training and strategy built for our sector. We think you’re going to find it useful.
↓ See what we’re working on
Ash Wheeler, Trill Farm Garden
One newsletter a week.
Every week.
Ash has been growing veg in Devon for years. Getting it to people who want it was always the harder part.
Since joining the Thrive Project in January, he's sent a newsletter every single week. No gaps, no scramble. It's become part of how the farm runs.
First test: launching Stan's Eggs through the newsletter. Orders came in, a new product found its audience, and the farm now has a direct line to its customers it didn't have before.
Get more customers.
And keep them.
Build community.
For farm and food businesses who are time-poor and ready to grow in a steady, sustainable way, without burning out.
No contracts. No pressure. Just a quick chat to see what would actually help.
“We targeted 20 new subscribers, achieved in three weeks.”
You didn't get into this
to write email sequences.
Most people in food and farming got here because they care about the land, the community, and what they produce. Marketing was never the point. But the businesses that stay viable are the ones who found a simple system and stuck to it, without it taking over their life.
"The best growth system is the one you'll actually use."
What we build with every clientThe first 30 days
are the wobbly bit
New customers don't follow neat funnels. They zig-zag, and without support in this window, businesses lose good customers who were almost there.
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🌀Emotional investment rises and falls as people work out whether this is really for them.
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⏭They skip a week, forget to re-order, get confused by emails, or feel unsure if it's worth continuing.
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📉Without intentional support in this period, good customers drift away, often without ever complaining.
the gap between the plan and the reality
Why so many businesses get stuck around 100 orders
One van, one route, one day a week only gets you so far. Most direct-to-customer food businesses hit a natural ceiling and don't know how to push through without burning out.
- Marketing always drops to the bottom of the list.
- The team is already stretched. There is no slack in the system.
- They know there is demand, but lack the systems and strategy to safely reach it.
- Growth feels like it means burning out, not building something sustainable.
Not every customer has the same needs
The customer who wants recipe inspiration each week is not the same as the one who just wants reliable deliveries. Getting this right is not just good marketing, it is the foundation of retention.
Segmentation built into your customer journey from day one means the right message reaches the right person at the right moment, without you having to think about it every week.
"When people feel understood, they stay. When they feel like a number on a list, they leave."
Four practical outcomes
Everything in the Thrive Project moves the needle on at least one of these four things. Tools, skills and strategy working together, not as separate offerings.
More customers and members
Clear, supported access to direct routes to market. Getting your story in front of the right people at the right moment.
- Tell your story clearly and compellingly
- Create strong offers that attract the right people
- Improve discoverability through Google and optimised ads
- Run effective, creative promotions
- Make the journey from social to shopping slick
- Strengthen your unique story, ethos and selling point
- Use local events, pop-ups and open days to attract new members
Keep your customers longer
Build focused strategies that increase customer retention. Understand what drives loyalty and build it intentionally into your system.
- Welcome and onboard new members well
- Customer journeys mapped from first order to loyal member
- Lifecycle nurture and emotional connectedness
- Help people feel heard and part of something
- The power of your team in activating customers
- Avoiding overwhelm: sustainable, manageable retention
Bring old members back
Lapsed customers are not lost customers. Re-activation campaigns and win-back sequences built around real reasons people leave.
- Understand why people actually left
- Make sure your offering still meets their needs
- Win-back sequences, check-ins and re-engagement offers
- Events and experiences that draw people back in person
- Farm open days, workshops and community moments
Increase basket value
Identify new opportunities, upselling campaigns, diversification and wholesale channels that increase what each customer is worth to you.
- Assess and refine your product range
- Upselling campaigns and new product launches
- Collaboration and wholesale opportunities
- Sales support across cafes, restaurants and chefs
- Growth and diversification exploration
- On-farm events that showcase and demo your wider product range
- On-farm events that showcase and demo your wider product range
- Measurable outcomes that demonstrate impact over time
Ooooby’s future
One joined-up growth system built for direct-to-customer and purpose-driven businesses. Three pillars that work together.
CRM, email flows, landing pages and automations in one place, designed to replace Mailchimp or Flodesk plus spreadsheets with a single system tailored to direct-to-customer food businesses.
Training, templates and community support so your team actually feels able to use the tools, focused on customer journeys, retention, events and sustainable growth.
Higher-tier support where we help set objectives, design the strategy and implement it with or for you, including events, brand, wholesale and business development.
The foundation everything sits on. Online shop, subscriptions, packing, deliveries and payments in one place, built specifically for small farms, veg boxes, food hubs and farm shops.
Start with The Big Picture
- Your KPIs defined so you know what you're actually measuring
- Strengths and weaknesses mapped an honest look at where you are now
- Direction clarity a clear line from where you are to where you want to be
First in a series · Free to attend · Live with Q&A
Choose the support that fits your stage
Start where you are. Add more support when you need it. No long contracts.
The core toolkit for businesses ready to start growing themselves.
- Newsletter builder and social planner
- Landing pages, survey, course and event pages
- Replaces Mailchimp, Flodesk and Eventbrite
- Community, tutorials and weekly Q&A
- Email support
Everything in Essential, plus a full automation suite and guided setup.
- CRM and contact management
- Welcome sequence, win-back, lead magnet and lifecycle nurture
- Events page with payments and emails
- Introduction strategy and onboarding
- Direct access to team in chat
Full service: strategy, implementation and managed growth support.
- Regular strategy sessions and core offer diagnosis
- Done-with-you and light done-for-you implementation
- Paid ad consultancy and lighter managed campaigns
- Google Business optimisation, SEO guidance
- Advanced analytics and brand review
- Priority support and 15-min monthly call
A close strategic partnership for larger or fast-growing businesses.
- Everything in Pro
- Fully managed paid ad campaigns
- Full custom SEO website built for you
- Business strategy and growth planning
- Event design and coordination
- Brand evolution and core assets
- 60-min monthly strategy call
* Thrive Project fees are charged in addition to your Ooooby platform subscription. Platform pricing is separate and based on your order volume. See platform pricing at ooooby.com.
Exactly what’s included
| Essential 1% |
Minimum 2.5% |
Pro 5% |
|
|---|---|---|---|
| Growth Academy & Community | |||
| Community Growth Academy | ✓ | ✓ | ✓ |
| Weekly drop-in Q&A | ✓ | ✓ | ✓ |
| Training tutorials | ✓ | ✓ | ✓ |
| Newsletter template options | ✓ | ✓ | |
| Canva templates for emails | ✓ | ✓ | |
| Admin users | 1 user | 2 users | Unlimited |
| Growth Toolkit – Tools | |||
| Newsletter builder & contact management | ✓ | ✓ | ✓ |
| Newsletter templates | 1 template | Multiple options | Multiple options |
| Social planner | ✓ | ✓ | ✓ |
| Custom web page builder | ✓ | ✓ | ✓ |
| Replaces Mailchimp / Flodesk | ✓ | ✓ | ✓ |
| Landing pages | 1 page | 3 pages | 3 pages |
| Funnels | Builder | Templates | |
| CRM and contact management | ✓ | ✓ | |
| Call lists (welcome, cancelled) | ✓ | ||
| Social chatbot (replaces Manychat) | ✓ | ||
| Google Business profile optimisation | ✓ | ||
| WhatsApp integration | ✓ | ||
| SEO guidance | ✓ | ||
| Advanced analytics & tracking | ✓ | ||
| Campaigns & Automations | |||
| Event shop and nurture sequence | ✓ | ✓ | ✓ |
| Welcome email sequence | ✓ | ✓ | |
| Win-back campaign | ✓ | ✓ | |
| Lead magnet & primer sequence | ✓ | ✓ | |
| Lifecycle nurture sequence | ✓ | ✓ | |
| Google Review campaign | ✓ | ||
| Promotion campaign support | ✓ | ||
| Strategy & Service | |||
| Introduction strategy & onboarding | ✓ | ✓ | |
| Core offer diagnosis | ✓ | ||
| Regular strategy sessions | ✓ | ||
| Done-with-you implementation | ✓ | ||
| Done-for-you implementation | ✓ | ||
| Paid ad strategy and training | ✓ | ||
| Managed paid ad campaigns | ✓ | ||
| Full custom SEO website | ✓ | ||
| Branding | |||
| Brand review & recommendations | ✓ | ||
| Brand evolution & core assets | ✓ | ||
| Support | |||
| Email support | ✓ | ✓ | ✓ |
| Direct access to team in chat | ✓ | ||
The platform and the Thrive Project
Ooooby is ecommerce and operations software built for small farms, veg boxes, food hubs and craft food producers. Online shop, subscriptions, packing and deliveries in one place.
The Thrive Project sits alongside the platform. You can start with either. Use the Thrive Project to clarify your strategy first, or start with the Platform for operations and add Thrive when you’re ready.
A team that knows this world
Growers, strategists, brand thinkers and event designers. People who’ve worked in and around food businesses, not just consulted on them.
Ooooby software platform director and founder at a Hampshire market garden. Bridges the gap between tech and day-to-day operations.
Former Riverford Franchisee and consultant to food and farming businesses. Brings commercial strategy, numbers and practical growth experience.
Farmer at Soul Farm and brand strategist. Helps purpose-driven businesses tell their story clearly and consistently.
Ready to plan your next 90 days?
If you want clearer routes to market, better customer journeys and steady, sustainable growth, without burning out, the next step is simple.
No contracts. No pressure. Just a quick chat to see what would actually help.